Schonbek and Swarovski Unite
Schonbek Worldwide Lighting has announced that they have made an exciting transformation to the company as a result of their strong partnership with the Swarovski Group. In October 2007, Schonbek was acquired by Swarovski, and since then their association and rapport have been significant for both companies.
In a statement made by David White, VP of Global Sales and Marketing, and John Simms, VP of Global Operations, Schonbek Worldwide Lighting will now be known as “Swarovski Lighting.” The two stated in an August 6 news announcement that since the partnership with Swarovski, there has been many adjustments to push Schonbek in a positive direction; including allocating the Schonbek Plattsburgh, NY location as the global headquarters and making significant changes to the core of both companies.
“As a result of these changes, and the evolution of our business strategy, our official business name will change to Swarovski Lighting,” they stated in the release. “Swarovski Lighting will continue to encompass two very distinct premium consumer lighting brands, Swarovski and Schonbek.”
Both White and Simms say the combination, Swarovski being respected and admired for its “contemporary aesthetic” and Schonbek well-regarded for its “classic, timeless styling,” will not change, but it will allow for better marketing strategies in the future; they reassure all their customers and business partners that the rich history of Schonbek Lighting will not change.
“While the overall company name will change to Swarovski Lighting, the Schonbek brand name and the 142 year legacy lives on in all of the existing as well as new products we will continue to innovate, and market under this well established brand.”